“Ask Not What Your Country Can Do for You” (1961)

President John F. Kennedy assumed office during a tumultuous time in America’s history. But right from his inaugural address, he conveyed a spirit of hope and idealism in a resonant quote that went on to define his presidency. “Ask not what your country can do for you — ask what you can do for your country,” he famously said. 

JFK’s inauguration, the first to be broadcast in color, was watched by some 38 million people. The speech, although credited principally to Kennedy, was also written by Kennedy’s longtime aide (and later, principal speechwriter) Ted Sorensen. Kennedy wanted a speech that would “set a tone for the era about to begin,” and he got just that. America was on the precipice of great social change, and the inaugural address encapsulated the country’s need for unity and the civic engagement the moment would call for.